Product Risk Management

Product Risk: Make Sure What You’re Building Actually Works

You can work 30-hour weeks and still burn out if you’re building something the market won’t sustainably pay for. If your revenue is unpredictable, if you’re not sure your pricing is right, if you’re constantly pivoting but nothing sticks—you have product risk.

This isn’t about working harder on your product. It’s about validating that your business model actually works, that you’re solving problems customers will pay to fix, and that your strategy is aligned with where you want to go.

Building the wrong thing perfectly is still building the wrong thing. Let’s make sure you’re building the right thing.

How We Help You Build a Strategy That Works

Step 1: 90-Minute Strategy Audit ($19)

The 90-Minute Strategy Audit is a quick-hit assessment designed to uncover your product risks fast—so you can make sure you’re building the right thing for the right people.

Using Heather’s Strategy Pillar System, this video and workbook series walks you through:

Identifying the core pillars that make your business work
Spotting the gaps in your current product strategy
Validating whether your offering solves a problem worth paying for
Uncovering the risks that could derail your growth

In just 90 minutes, you’ll have clarity on where your product strategy is solid—and where it’s vulnerable.

Investment: $19

Step 2: Scaled Strategy Intensive (4-16 hours)

Once you have the framework, you need to apply it to your business. The Scaled Strategy Intensive is a hands-on working session (or series of sessions) where we:

Audit your current product/service offering
Validate your business model and pricing strategy
Identify what’s working, what’s not, and why
Build your product roadmap for the next year
Pressure-test your assumptions before you invest more time and money

This is scaled to your business size and complexity:

4 hours for simpler businesses or single offerings
8-12 hours for businesses with multiple offerings or revenue streams
16 hours for more complex product portfolios

You’ll walk away with a clear, validated strategy and a 12-month roadmap that gives you confidence in what you’re building and when.

Investment: Scaled based on business complexity

Step 3: VIP Partnership

After the intensive, some founders need ongoing strategic support as they execute and scale. Our VIP Partnership provides continuous product strategy guidance—whether you’re launching something new, repositioning, or navigating a major pivot.

This is tailored to your needs and could include:

Fractional Chief Product Officer support
Ongoing market validation and testing
Product roadmap development and iteration
Strategic guidance as your business evolves

Investment: Custom based on scope

Start Where You Are

Not sure if your product strategy is solid? Start with the Strategy Pillar System. For $19, you’ll get the framework that’s helped dozens of founders validate their business models—and you can decide from there whether you want our help applying it to your business.

Why This Matters

Product risk is the silent killer of businesses. You can have the best operations, the best team, the best intentions—but if your business model doesn’t work, none of it matters.

Most founders don’t fail because they didn’t work hard enough. They fail because they built something the market wouldn’t pay for, or they priced it wrong, or they solved a problem nobody cared about.

We help you validate before you scale. So you’re building on a foundation that can actually support your life.