You can work 30-hour weeks and still burn out if you’re building something the market won’t sustainably pay for. If your revenue is unpredictable, if you’re not sure your pricing is right, if you’re constantly pivoting but nothing sticks—you have product risk.
This isn’t about working harder on your product. It’s about validating that your business model actually works, that you’re solving problems customers will pay to fix, and that your strategy is aligned with where you want to go.
Building the wrong thing perfectly is still building the wrong thing. Let’s make sure you’re building the right thing.